Using social media for branding

Using social media for branding Du Plessis, Charmaine At the end of this chapter, you should be able to: ●show your understanding of the importance of social media branding ●explain the generic phases of a social media strategy ●list how social media content can be enhanced to stand out ●describe the role of social media influencers in a social media strategy ●● explain the value of social media monitoring as part of crisis management in social media. Chapter 12, Media Studies Volume 4, Mediated Communication Today