International Communication: Shifting paradigms, theories and foci of interest
This article aims to be a stock-taking exercise of the development of the paradigms and foci of interest in attempts to theorise the vast developments and farreaching changes as well as the impact and effects of global communication in the world of today. Attention is firstly given to the current nature, impact and implications of global communication in the first decade of the 21st century as well as shift in emphases in the (sub)discipline of International Communication. A critical overview is then given of discourses on the free flow of information, modernisation theory, dependency theory, the structural theory of imperialism, world system theory, hegemony, political economy, critical theory, the public sphere, cultural studies, the information society and globalisation. Since many of these paradigms have been borrowed or taken over from Media Studies, International Relations or other (sub)disciplines, attention is given specifically to their application in theorising international communication. The article concludes with a critical overview of the current state of the art with regard to the body of theory in International Communication.
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