Nkandla: the unexplored frontier for heritage tourism to Zululand, South Africa
SonwabileHenama, Unathi; Jansen van Rensburg, Mar; Nicolaides, Angelo
In recent times, the notion of culture and heritage tourism has been attaining greater importance due to economic aspects related to it as well as and more importantly, to a sustainable approach. Tourism development requires community involvement and will ultimately improve the quality of life in the community in a way which is measurable by both individual and impartial pointers. This article considers the potential to position Nkandla as a tourism destination. Findings propose that tourism sustainability is possible if Nkandla offers authentic educational and experiential value; collaborations are managed between managing authorities, commercial enterprises in proximity and the community; and partnerships are built around mutual beneficial relationships that balance revenues, conservation and economic development. This article highlight key value propositions offered by the destination and proposes some marketing guidelines.
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