Integrated online communication
Barker, Rachel; Du Plessis, Charmaine; Hanekom, Janette
Integrated online (or digital) communication, much like the Internet which as a communication medium has the ability to instantaneously impart information to a vast number of consumers (Conway, Ward, Lewis & Bernhardt, 2007), offers organisations new opportunities for building relationships with their consumers and stakeholders. It can also be used to obtain diverse information on a variety of organisations and services. Digital communication refers to any communication message which is sent by means of a communication channel that uses digital technology.
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